Revv's abandoned cart functionality is an important tool to rescue donors who don't complete the process.
How It Works:
Donor begins filling out a donation form or product page
As soon as the donor enters an amount and email address, Revv stores it
If the donor does not complete the process, the email address is added as an "Abandoned Cart" lead
Donors can receive an email 20-30 minutes after abandonment by using Revv's email template OR you can use your Iterable integration to build sophisticated workflows
How To Use It:
Revv's Abandoned Cart Email Template
Go to Organization Settings > Emails
Click the green plus button to add a new email template type and select "Abandoned Cart"
Edit the copy to your liking.
Merge parameters "-amount-" and "-product_name-" can be used. eg. $5 (-amount-) donation (-product_name-)
Email will send to donors
As soon as a donor fills out amount and email address - that information is sent to Iterable as an updateCart event (see https://api.iterable.com/api/docs#!/commerce)
If the donor completes the process they are sent as a tracked purchase (https://api.iterable.com/api/docs#!/commerce/trackPurchase)
Set up a workflow that starts on the update cart event, waits an amount of time to see a tracked purchase, and if there is no purchase you can set off a series of abandoned cart emails